LEADERSHIP COACHING FOR AGENCIES AND MARKETING TEAMS
Everyone looks after the top and the new. Nobody looks after the middle.
One to one coaching for the leaders in the middle of your business. For small and medium size businesses: independent media, social and creative agencies, and in-house marketing teams.
WHAT YOU ALREADY DO
You promote the people who earn it, you back them, and you make time when they need it.
They were promoted for the work. Leading is a different job.
WHAT THEY’RE CARRYING
Leading people while still delivering the work. Managing people who were peers a year ago. Taking the week home with them. And saying none of it out loud, because the last thing they want is to look like they can’t handle the job they just got.
They are the least likely people in your business to ask for help. That’s why this has to be regular and protected, rather than offered once something has already gone wrong.
Why this layer
When they go, more goes with them
Client relationships, context, and the knowledge nobody wrote down.
Replacing costs more than developing
Recruitment, notice periods, and the months before someone new is any use.
They set the standard below them
The people they manage learn what leadership looks like from how they are led.
Growth runs through them
Whatever you want the business to do next, this layer has to be able to hold it.
The middle is where the work gets delivered and where your next senior people come from. It’s also the easiest layer to leave alone, because the people in it rarely ask for anything.
WHAT I DO
Not a workshop. Their own situation.
No seminar, no invented case studies, no room full of people working through someone else’s problem. One person, what they’re actually facing, and time set aside to think it through properly.
How that works is built around each of them, because an account director holding a client group and a marketing director holding a budget are not working on the same problem.
Private, one to one
Protected time in the diary
Their situation, not case studies
On site or online, so nobody loses a day
How it starts
A conversation
Complimentary, no strings. What’s happening in the team, who it might be for, and whether we’re the right fit for each other. If coaching isn’t the answer, I’ll tell you.
A pilot
One team, a set period, on site or online. Regular enough to build momentum, small enough to be an easy decision.
A review
What the before and after survey shows, and whether to carry on.
WHAT THEY WORK ON
From Pressure to Power
01
Unpacking the pressure
Working out what’s actually in the way, not just what’s urgent this week.
02
The internal shift
Courage over control. Most people in this layer are over-managing rather than leading.
03
Empowered scale
Building the support around them so they stop carrying it alone and start building capability in their own team.
What’s said in a session stays in the session.
I work to the ICF Code of Ethics.
Private
What someone brings is theirs. Not reported, not repeated, not referenced later.
Nothing from a session comes back
Not themes, not summaries, not impressions.
You still get a measure
Everyone answers the same short, anonymous survey at the start and again at the end. Confidence in the role, how they’re handling pressure, what they feel equipped to deal with, and what they want to work on next. You get the results, not the sessions.
Willing, not mandatory
Coaching works when the person wants it. Who takes part is worth deciding together, and nobody gets anything out of being told to go.
WHY WORK WITH ME
Your people don’t have to explain the job before they can talk about it.
Twenty years in marketing, media and advertising before I became a coach. I’ve led teams in agencies and worked inside global brands, so there’s no ramp-up and no translation.
ICF Associate Certified Coach (ACC).
What it’s like to work together
“
Cristina brings a genuine curiosity and warmth to her coaching, asking thoughtful questions that encouraged me to challenge my thinking, explore new perspectives and uncover insights I may not have reached on my own. Her guidance helped me strengthen my leadership skills and approach new challenges with greater confidence.
Pen
Content Director
“
It has been wonderful working with Cristina as a career (and life) coach. I was amazed at what could be achieved in just a few sessions, with each interaction ending in an ‘ah-ha’ moment that provided invaluable guidance and progress for my journey.
Hayley
Head of Media Strategy
“
Your insight and compassion, coupled with your ability to clarify what you are hearing and observing, has really helped me to see things more clearly than any coach or counsellor I have had. You never let me off the hook, and I did feel the pressure to do the work, but it was all for my benefit.
Susan
Arts Team Leader
Book a conversation
Complimentary and no strings. Tell me what’s happening in your team and we’ll work out whether we’re the right fit for each other.